Chipotle Ad is Secretly a Really Good Short Film….With a Great Message.In Marketing
If this ad isn’t #DoGoodWork, I don’t know what is.
It has a clear message, is visually and emotionally interesting. It draws me in and makes me want to watch. It tells a story….hmmm, imagine that, someone telling a story with a great advertisement….what a thought.
I dare you to look away….you might, but then you’ll want to know what’s going to happen next.
Here’s the thing, ads like this, they don’t just happen by accident, and they can’t be bought for a couple of dollars. This is genius planning and execution. A team of creative brains got together and made a film (yes, a film) that is simply amazing.
If I didn’t know this was an ad, I would say “Wow, they did a great job on that film!” It’s that good. It stands on it’s own as a good movie by itself, the message at the end is a great bumper, but you could watch this without knowing it was an ad and be enthralled and completely entertained.
Watch it. Enjoy it. Get inspired.
Now go #DoGoodWork.